Here's the second round of the DC's case analyses! This time, we dive into a potential partnership with a larger development to delve into their marketing plan. By incorporating the importance of the Sales Funnel and the previous case study, we're learning to build the fundamentals of a long-term sale.

In a previous blog, we introduced the sales funnel concept and created a visual integration with the game board to help us when trying to align our customers’ needs with our digital solutions. Today, let’s take a look at a more specific example of how each section of the funnel can be applied to a client in a realistic scenario.

This week on Team GMD, we have our SEO specialist - David Gordon-Smith. David is currently Glacier's longest-serving digital employee since June of 2012. He has been a corporate trainer, website project manager, SEO manager and sales manager. We are lucky to someone as knowledgeable as David on our team. Read on to learn more about him.

Glacier Media's StandOUT Sponsored Content program benefits businesses by providing premium content in a journalistic style to build brand trust and credibility. StandOUT helps business owners to connect with its current and potential customers through our well-established and well-known community brands.

Every customer travels through the Digital Funnel, whether they know it or not. We all move at our own pace, but no matter the product or service, we move from an awareness phase (top of the funnel), to a consideration phase (middle of the funnel), and finally to a conversion phase (bottom of the funnel). Why does this matter?

Videos have the ability to deliver mass amounts of information in a short amount of time. They effectively engage audiences, enhance emotions, and ultimately influence buying decisions. If you're looking to strengthen your marketing strategies, our videography team has you covered.

A Custom Wordpress Website is ideal for creating a unique brand experience and to implement special functionality. Our User Experience and User Interaction designers will customize your website to ensure the best user flows for your ideal audience.

Your website is the digital version of your business. Whether you need to switch your outdated site to a mobile-responsive one, or launch your online presence for the first time ever, our Templated Wordpress Website is an effective option to upgrade or establish your digital footprint.

The productive and friendly community in the GMD workspace gave me the opportunity to communicate with different members of the team and broaden my horizons to a wide range of useful skills.

The sun is out, the popcorn's popped, the Canucks have started their off-season training, and the scent of hot dogs is wafting through the air: baseball season is now in full swing.

Introducing this week’s feature on Meet Team GMD, Kate Palamarchuk. She's our Social Producer by day, and a graphic design hobbyist by night (@vankatie_art). Kate also likes to travel and do landscape photography. Read on to find out her next travel destination.

Starting today we begin our 'Process Breakdown' series to uncover the collaborative steps behind our service deliverables. The mission is to create transparency around standard processes of our most popular services. First up: let's unpack the process for Landing Pages.